Author Description

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom. For business communication courses. Effective communication in business practices Business Communication helps students achieve the highest level of professionalism when conducting business. The text uses a powerful communication model to assist students in analyzing, composing and evaluating business communication. It also stresses the importance of clarity, critical thinking, persuasion, goodwill, empathy and inclusiveness in both written and spoken messages. A heavily revised 5th Edition reflects many changes in the field. Examples and discussion relate business communication to modern technologies, including generative AI, as well as important developments in diversity, equity and inclusion.