Author Description

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom. For advertising courses. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. With added tools in the 9th Edition to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.