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Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom. For entrepreneurship courses. A practical guide for budding entrepreneurs Entrepreneurship: Starting & Operating a Small Business outlines the life cycle of an entrepreneurial venture, from concept to implementation to harvesting or replication. While comprehensive, it’s versatile enough for courses covering either step-by-step business planning or the Lean Startup process. Students come away with an actionable plan for launching the business they envision. The 6th Edition reflects shifts in entrepreneurial practices, including remote work and the ubiquity of AI in every corner of the business world. Pearson partners with the Network for Teaching Entrepreneurship (NFTE) on innovative entrepreneurship education, empowering students to turn ideas into impact.