Author Description

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom. For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today E-commerce 2021: Business, Technology, and Society is an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Amazon®, Uber® and WhatsApp® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th Edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.