Airline Strategy provides a thorough, engaging and stimulating textbook that explores a number of key areas of strategy to airlines through the application of case studies, while focusing on a number of key strategic issues in an up-to-date and detailed way. The key themes of the book are applied theory related to airline strategy itself, including airline strategic analysis and strategy development; the evolution of low-cost carriers towards hybridisation; airline strategic competitive responses; and low-cost subsidiaries, a key global trend, as a strategic and competitive tool. The book is written primarily for undergraduate and postgraduate students of aviation management around the world, but it will also be of direct interest to practitioners within the industry and involved with airlines.