Author Description

A truly global approach, now with new cutting-edge research and interactivity that bring cultural psychology to life. The most contemporary and relevant introduction to the field, Cultural Psychology, Fifth Edition is unmatched in both its presentation of current, global experimental research and its focus on helping students think like cultural psychologists. Author Steven Heine draws on pioneering cross-cultural research as he encourages students to look beyond studies conducted on WEIRD populations to the ways in which culture and psychology intersect. Highlights of this edition’s new content: Interactive practice: Check Your Understanding questions with answer-specific feedback offer real-time practice to reinforce key concepts using evidence-based learning strategies. Data literacy support: Enhanced graphs, charts, and maps provide deeper insights into cross-cultural research, allowing students to explore real data. Critical thinking focus: The new Thinking Like a Cultural Psychologist feature uses interactive visualizations and world maps to encourage analysis of global psychological phenomena. Up-to-date research: Every chapter includes fresh content and numerous new scholarly references, reflecting the latest advancements in the field.