Author Description

This renowned Canadian text utilizes a storytelling approach to make social psychology relevant and interesting for students. It presents the science of social psychology in a conversational manner that captures students' interest without compromising scientific rigour. Real-world examples, practical application questions, and mini-stories woven throughout each chapter help students relate to difficult topics and understand the concepts in terms of their own lives. The fifth Canadian edition has been updated with almost 350 new Canadian sources, improved MyPsychLab integration, and expanded coverage of cross-cultural research, evolutionary psychology, and social neuroscience. Coupled with the franchise's perennial strengths, the enhancements to the new edition make this the most captivating Social Psychology text on the market.. Publisher's note.