Author Description

The most up-to-date account of social psychology, this text introduces students to key concepts through balanced coverage of classic studies, contemporary research, and current social issues. The authors use vivid examples from Canada and the rest of the world to illustrate social psychology concepts. The use of current events, social issues, and evocative photographs make the text compelling to students, helping them relate the concepts to their own lives and see the world through the eyes of a social psychologist.