Author Description

Today, technology such as AI, Machine Learning, Augmented Reality, IoT, Real-time stream processing, social media, psychometrics, and wearables are radically altering the Customer Experience (CX) landscape. Sports books need to jump aboard this fast moving technology or run the risk of being left behind by their competitors. The Predictive Sports Book is a sports betting company that utilizes the latest technological developments to connect with their customers, while delivering an exceptional personalized experience to each and every one of them. The Predictive Sports Book reveals how these and other technologies can help shape the customer journey. The book details how the five types of analytics-descriptive, diagnostic, predictive, prescriptive, and edge analytics-affect not only the customer journey, but also just about every operating function in the sports book. An IoT-connected sports book can make its operations smart. Connected devices can help with inventory optimization, labor management, marketing, and customer experience, as well as keep its data centers green and its energy use smart. Social media is no longer a vanity platform, but rather it is a place to both connect with current customers as well as court new ones. The Predictive Sports Book knows that social media can produce a healthy ROI, if done properly. Social media can also be utilized as a place to gauge a customers psychological profile; it's amazing how much information there is in a Facebook like or a Twitter Tweet. The Predictive Sports Book breaks down social media into its six different categories -- collaborative projects, blogs and micros blogs, content communities, social networks, virtual game worlds and virtual social worlds -- and shows sports books how to utilize each one to both market to individuals as well as to attain real-time competitive intel. The final chapter brings everything together, explaining how AI, ML, Hadoop, data lakes, and real-time streaming can turn a sports