
This best-selling introductory survey text provides comprehensive coverage of all functional areas within the field including management, marketing, accounting, economics, finance, law, and computer information systems. Topical issues such as entrepreneurship, gender and diversity, change, social responsibility, and the growth of technology are included throughout. The inexpensive, flexible looseleaf format allows students to organize the material according to their individual needs and class schedule. A US News and World Report Career Guide accompanies each text, and compiles career-related information and appropriate articles from the magazine including "Charting Your Own Course" and "Flip-of-the-coin Jobs."
Page Count:
645
Publication Date:
2001-12-01
No comments yet. Be the first to share your thoughts!