
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
Page Count:
392
Publication Date:
2017-09-16
ISBN-10:
0230344399
ISBN-13:
9780230344396
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