Author Description

Gives readers a full understanding of business organizations and the external factors that affect the way they operate. It examines the business organization in terms of ownership and control, resources, the marketplace, the local and national environment, and the international environment. The book covers the new integrative approach required by BTEC. It is written ina straightforward, readable style, and is full of diagrams and checklists to help the student grasp the subject quickly and easily. Iain Maitland is the author of The Business Planner, also published by Butterworth-Heinemann.