
Known for its consistent emphasis on decision-making,Samuelson & Mark s 6th editionprovides a detailed introduction to managerial economics forundergraduates, MBAs, and executives alike. Each chapter opens witha description of a managerial problem that challenges the readerand concludes by revisiting and analyzing the decision. In addition to its inclusion of real-world applications andproblems, The 6th Edition has been revisedto incorporate up-to-date coverage of international topics ande-commerce. This new edition offers the framework and economicstools necessary to prepare students for better decision-making in afuture managerial role.
Page Count:
745
Publication Date:
2010-01-01
ISBN-10:
0470414375
ISBN-13:
9780470414378
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