Author Description

Known for its consistent emphasis on decision-making,Samuelson & Mark s 6th editionprovides a detailed introduction to managerial economics forundergraduates, MBAs, and executives alike. Each chapter opens witha description of a managerial problem that challenges the readerand concludes by revisiting and analyzing the decision. In addition to its inclusion of real-world applications andproblems, The 6th Edition has been revisedto incorporate up-to-date coverage of international topics ande-commerce. This new edition offers the framework and economicstools necessary to prepare students for better decision-making in afuture managerial role.