Author Description

Hubbard & O'Brien motivate the study of economics through real business examples. The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today--like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the "amazing shrinking dollar." The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem -- keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills. In-depth coverage of economics with particular focus on Perfect Competition, Monopolistic Competition, Oligopoly and extensive coverage of game theory, Monopoly Economic Efficiency, Government Price Setting, and Taxes, Aggregate Demand and Aggregate Supply Analysis. MARKET For anyone in business who wants to benefit from understanding the economic forces behind their work.