Author Description

Every dollar you spend on marketing is an investment in your business. Now you can create a sound marketing plan with Inc.'s Marketing Plan Pro--a breakthrough in business software. This easy-to-use, stand-alone program automatically formats and merges all elements of your plan, text, spreadsheets, and charts. Inc.'s Marketing Plan Pro is your day-to-day tool for implementing a successful marketing strategy with complete confidence. You'll learn how to: * Analyze the marketplace * Plan your strategy with an easy-to-use pyramid approach * Develop budgets using formulas built in to the software * Create sales forecasts by product, region, or manager * Track results as you go Marketing Plan Pro requires no extra spreadsheet or word processor. System requirements: Windows 95/98/NT compatible, 8 MB RAM, 15 MB hard drive space.