
Product Description This book offers a deeper understanding of the increasingly complex and important subject of international business. It builds on four decades of research on the internationalisation process of firms. The focus is upon business relationships and networks within and between firms as well as the importance of learning for international firms. In contrast to the standard models for international business strategy, this book emphasizes learning, particularly practical learning, and the importance of co-operation, trust and commitment in the international business environment. New phenomena, such as ‘Born Globals’, are also analyzed. In addition, the book deals with research on how firms with subsidiaries in different countries are managed and how knowledge is created and diffused within such firms. Theoretical concepts are illustrated with a number of case studies of international firms. About the Author Jan Johanson, Professor Emeritus of International Business, Cecilia Pahlberg, Assistant Professor, Uppsala University, Sweden and Sylvie Chetty, University of Otago, New Zealand
Page Count:
280
Publication Date:
2009-01-01
ISBN-10:
1845421825
ISBN-13:
9781845421823
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