Author Description

In Executing Your Strategy, Mark Morgan, Raymond Levitt, and William Malek present six imperatives that enable you to do the right strategic projects--and do those projects right. And it is no accident that the six imperatives combine to create the acronym INVEST:* Ideation: Clarify and communicate Purpose, Identity and Long Range Intention * Nature: Develop alignment between Strategy, Structure and Culture based on Ideation * Vision: Create clear Goals and Metrics aligned to Strategy and guided by Ideation* Engagement: Do the right projects based on the Strategy through Portfolio management* Synthesis: Do Projects and Programs right, in alignment with Portfolio* Transition: Move the Project and Program outputs into Operations where benefit is realizedFull of intriguing company examples and practical advice, this crucial new resource shows you how to make strategy happen in your organisation.