Author Description

Don’t just send more emails. SEND BETTER EMAILS. This is the only way to making your email program to work harder and smarter. This book will help clarify where you are on your email journey and give a roadmap of where you want to be and which areas you need to focus on. You’ll learn how to: Plan and build a solid foundation for success Grow your list and welcoming new subscribers Convert your readers into lifelong customers Through the lens of the fictitious company Poppy's Plants, we’ll explore different ways e-commerce and retail businesses can make the most of their emails. From automations to strategy, whether you’re a business owner looking to start sending your first email, or you’re starting out in marketing and you’ve suddenly got to know about emails, Send Better Emails will give you the roadmap you need to succeed.