Zelmont Raines has slid a long way since first gaining his ability to jook-to out maneuver his opponents on the field-which made him a Super Bowl-winning wide receiver and earned him lucrative endorsement deals, not to mention more than his share of female attention. Because he hasn't always been good at saying no, however, a series of missteps involving drugs, a paternity suit or two, legal entanglements, shaky investments, and chronic injuries have virtually sidelined his career. Now that Los Angeles has a new pro franchise, the Barons, Zelmont has one l.