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Economics for today’s student! Principles of Economics is designed with one overriding aim: to make this exciting and highly relevant subject clear, accessible and easy to understand. The text puts economics in the context of the real world, bringing the subject alive and giving students an insight into the economy in which we live and the economic forces that shape our lives. The distinguishing features of this resource are its clarity and conciseness, which make Principles of Economics ideally suited to introductory courses in economics largely inhabited by business studies students and other non-economics majors.