Author Description

The world has gone app crazy and there is no going back. New applications are springing up daily, offering everything from musical instruments to encyclopedic reference, novelty games to children's learning tools. Some make money or help to promote an organisation's brand, others are just for fun. With touch-screen technology opening up the possibilities of design and functionality there is, apparently, an app for everything...Or is there? Have you ever thought of an idea that would neatly fill a gap in the market, maybe a piece of software that would give your business the edge, or perhaps a simple but infuriatingly addictive game that would captivate players the world over? If so, App Design is the book for you. You might already be a designer, a coder or an entrepreneur looking to turn a concept into a saleable product. Or perhaps you simply have a world-beating idea and want to know how to make it a reality. App Design is all you need to succeed in the world of mobile phone apps.