Author Description

How Do Contemporary Fashion Designers Resemble Siberian Shamans? Why Are Cosmetics Advertisements Structured Like South Indian Healing Rituals? What Are The Links Between Celebrities, Fame, And Trobriand Island Kula Ring Exchanges? Or Between Fame, Perfume, Alchemy, And Animistic Practices In Siberia? In The Magic Of Fashion, Anthropologist Brian Moeran Shows How Fashion - Like Many Other Forms Of Cultural Production - Makes Use Of Technologies Of Enchantment To Create A Magical System Replete With Magicians, Spells, And Rituals. The Book - Based On The Author's Two Decades Of Ethnographic Fieldwork And Content Analysis - Is Richly Illustrated With 50 Black-and White Photographs And Eight Pages Of Color Images, Many Of Which Are Provided By The Well-known Fashion Photographers David Slijper And Andrea Klarin. -- From Back Cover. On The Cover -- First Look -- Points Of View -- A Word From Your Editor -- Theoretical Bling -- People Are Talking About -- In Every Issue -- Magical System -- Shamans And Spells -- Beauty Mantras -- Mane Charms -- Smellbound Alchemy -- Last Word. Brian Moeran. Includes Bibliographical References And Index.