Author Description

This text provides the analytical tool-kit necessary to understand the global economic environment within which the business executives of the 1990s and beyond have to operate. The approach emphasizes the basic determinants of the demand and supply sides of the economy, business cycles, inflation, unemployment, monetary and fiscal policy, exchange rates and forecasting, rather than the more esoteric features of economic theory. Each section begins with a statement of learning objectives and concludes with self-assessment questions. The book is intended for first- and second-year business students without a background in economics.