"This book is a fantastic Entrepreneurship 101 course. If you are serious about building a company, this is where to start." Tucker Max, New York Times #1 Bestselling Author and Entrepreneur In every field, from chess to gymnastics, "we can make bigger gains by reducing mistakes than by making winning moves." This is especially true in business. We study the greats, trying to extract valuable lessons, when avoiding a few key blunders would be more valuable. Fortunately, advice on what not to do is universally applicable. The ways to fall down the mountain are shared by all climbers, no matter which path they've chosen. This book is here to teach you how NOT to fall down the mountain. How can you be an entrepreneur that beats the odds? How do you build a successful business that not only changes the world for the better, but creates generational wealth for you and your family? You simply need to avoid mistakes -- and this book will show you how. Reviews "When I grow up I want to be like Lucas, who not only knows the pitfalls of startups, but don't keep falling into them" David S. Rose, Legendary NY Angel Investor and TED Speaker "Lucas' perseverance makes him an unstoppable entrepreneur." Neil Patel, Serial Entrepreneur and Popular Blogger "Lucas is the real deal when it comes to entrepreneurs. His commitment to long-term vision makes him stand out amongst a sea of people just trying to make a quick buck." Rob Hayes, Venture Capitalist "Lucas is a passionate entrepreneur and totally dedicated to his craft -- I backed him once and I'd do it again in a heartbeat" Chris DeVore, Seed-Stage VC "Startup life is a bizarre, thrilling, exhausting, painful and occasionally amazing ride. But it's easy to feel alone on the trip. Let Lucas be your companion and remind you of what to do and, more importantly, what not to do." Dave Hersh, Founder of Jive Software "His hard-won entrepreneurial wisdom and a penc