Author Description

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom. For courses in Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems Business Intelligence, Analytics, and Data provides students with a solid foundation in business intelligence (BI), reinforced with hands-on practice to help future managers use and understand analytics. Real-world cases throughout illustrate the capabilities, costs and justifications of BI as applied to a variety of businesses. The 4th Edition has been reorganized around 3 types of analytics: descriptive, predictive, and prescriptive (a classification promoted by INFORMS), and includes new exercises, Internet assignments, and discussion questions.