This book provides the foundation for studying international business and conducting business in today's global environment. Students develop the appreciation, knowledge, skills and abilities to live and work in a global marketplace. International Business 4E provides students with the attitudes, knowledge, and skills for entry-level international business and marketing occupations. Content includes political, legal, financial, economic and social/cultural considerations. Students will be able to understand and compare the way in which business and marketing is conducted domestically versus internationally. The text covers real-world applications, projects, technology, ethics, and cross-curricular links. Students will find the communication sections particularly useful in helping them prepare international communication and trade documentation. The technology coverage from a global perspective helps students research and prepare interactive multimedia presentations. - Publisher.