Author Description

American business, economics, and society are changing at the speed of light. On the eve of the twenty-first century, the pressure is on, and managers need to learn faster, think smarter, and free themselves from confining assumptions and old mindsets. Bestselling author and business lecturer Jennifer James offers a dynamic new way of achieving these goals in Thinking in the Future Tense, explaining the skills necessary to break free from old mindsets, to leap abysses of change, and to exploit new business trends, products, and services. People in business today who hope to seize the competitive advantage tomorrow must learn to "think in the future tense": to identify the changes taking place around them, to interpret their meaning, and to benefit accordingly. Managers who do not learn the skills needed to separate old cultural beliefs from new realities will not survive the next all-too-inevitable reorganization. Companies that are not flexible and fast enough to exploit constantly evolving markets will soon be out of business. Survival skills now require perspective (the ability to identify the important changes), energy (the ability to do more with less), and a "menagerie" mind (the ability to create new patterns). Perceptive, stimulating, and packed with penetrating insights, Thinking in the Future Tense makes it possible to understand and apply the skills that will be crucial to success in the twenty-first century.