Product DescriptionUntil now, the insights of scholarly business historians have not been widely accessible to students because of the lack of a suitable textbook. Drawing on recent research and debate, David Jeremy plainly and lucidly outlines the history of major aspects of business behavior in twentiethcentury Britain.Review"Jeremy provides an excellent account of the transition of British businesses from the Victorian to the so-called global contemporary economic environment and the relative decline in British macro-economic performance that should satisfy students and professors. The usual 'hard' micro-economictopics are here....equally important, jeremy also examines the softer--or less quantifiable--issues that have only recently gained the attention of some economic/business historians."--AlbionAbout the AuthorDavid Jeremy is Professor of Business History in the Faculty of Management and Business at Manchester Metropolitan University, a position he has held since 1987. He has had a varied career, working as a schoolteacher in the 1960s and 70s, as a museum curator in the USA in the early 1970s, and as anacademic historian in the UK since 1979. He worked as a Research Fellow in the Business History Unit at the LSE between 1980 and 1987 before taking up his present position.