Author Description

The book is a serious but hopefully humorous attempt to both define and assist people whobelieve they have what it takes to become a successful entrepreneur. Or do they? The bookdiscusses why “Entrepreneurs Won't Cry,” an aspect which reflects on both the author’spositive and negative experiences over a 60 year period of researching, forming, developing,establishing and running those companies with a detailed account of all his successes andfailures. And if you read the book, you will find out the global enthusiasm for what “My OldGranny Used To Say.”So have you got what it takes? Following is a snippet of themes discussed in this book.Viability of the "It Can't Fail" ideaSetting-out the stall for would-be investorsThe importance of the Name GameThe pros and cons of PartnershipMarketing creates and Sales satisfiesStart as you mean to go onCash flow is King (or Queen)After the idea passes seed/feasibility phase, then you must move on to the mechanics ofstart-up, the expansion, funding and ongoing development of the company. In this book theauthor describes the actual highs and the lows, the fun and the tears, the gains and thelosses of developing an actual idea from seed to start-up that hopefully progresses throughto early stage and eventually into successful maturity..