Author Description

Sport Has Become Big Business. This Book Takes A Global Look At The Business Of Sport Focusing Upon The Structure Of The Sport Industry, Commercialisation Of Sport, Sport Marketing, Franchising, Television And Other Rights And The Rise Of The Global Super Athletes And Teams. This Is Positioned In A Global Political And Economic Context And In The Framework Of Global Uncertainties And Scenarios. Contents; List Of Figures And Tables; Foreword; Acknowledgements; List Of Abbreviations; Chapter 1. S-commerce: Facing The Future Of Sport Business; Chapter 2. Bums On Seats: The Social Phenomenon Of Sport; Chapter 3. Putting Sport On The Map: The Structure Of Global Sport; Chapter 4. Business Or Pleasure: The Commercialisation Of Sport; Chapter 5. Self Service: Sport And The Services Economy; Chapter 6. In The Spider's Web: The Internet And Competitive Advantage In Global Sport; Chapter 7. Speaking In Tongues: Global Sport Marketing Across Cultures Chapter 8. Sport Trek: Future Sport Business In The Global Marketplaceepilogue. Brilliant Orange Finally Go All The Way!; Index By H. Westerbeek, A. Smith. Includes Index. Includes Bibliographical References And Index. English