Author Description

Home baking is on the rise. In Britain, sales of home baking products have risen by 25% in the last five years to £430 million, and are expected to soar to £550 million by 2011 (MINTEL). Much of the appeal lies in a nostalgia for days gone by, and a desire to cook with wholesome, healthy ingredients. So, what the home baker wants is not celebrity and complexity, but reliable and traditional recipes presented with beautiful photography and infallible step-by-step instructions. Exquisite and delicious, this series of simply perfect guides showcases 25 imaginative and easy-to-follow recipes in each of the most popular baking categories. Whether your love is for Cakes, Cupcakes, Cookies, or Muffins, or indeed for the complete set, each title will provide you with everything you need to guarantee success. You will find advice on equipment, clear guides to ingredients, plus decorating ideas and stencil templates to add a lovely finishing touch to your baking creations.