Author Description

Where Do You Find New Patients?It's a challenge that never ends. Independent dental practices need new patients more now than ever before. Currently, the Internet is the popular trend for attracting them. With every trend there's a counter-trend. It's often where most do not look for valuable new patients, though they are there to be found.According to the American Motion Picture Association, 71% of the population goes to the movies with frequency. The moviegoer is the ideal target audience for the independent practice to attract. They're of the right age demographics and have what you need in every patient, someone with disposable time and money. Don't underestimate the value of this medium to attract high-value patients. You'll discover:· The current state of dental advertising· The real advertising challenge facing the independent dentist· Who the moviegoer is and why you want them as patients· How moviegoer is more receptive to your advertising in this environment than through any other media· A dental case study of a practice that increased new patient flow 100% in 30-days advertising in the local cinema without using a discount offer to attract them· A head-to-head comparison of this medium against direct mail, radio, local and cable television advertising and how it measures up· Who should not use this medium· Mistakes to avoid· How advertising in this medium will compliment all other advertising you doONLY RESULTS MATTER