Author Description

In this completely updated and expanded edition, Templeton introduces the concept of the Perfect Client Avatar, a detailed profile of your ideal client that you share with your best clients so they know whom to refer to you. And he adds a new dimension to his process: social proof, an important by-product of social media. Studies have shown that recommendations from other people are the most persuasive way to prove your trustworthiness. Templeton explains how to reach the tipping point on online reviews, testimonials, and case studies of satisfied clients so you can expand your business 24/7. You'll be adding clients while you sleep!