The subject of business ethics addresses what can be considered morally right and wrong in the way businesses make decisions and conduct their activities. Written from a European perspective, Business Ethics is a lively and engaging textbook covering the foundations of business ethics and applying these theories, concepts and tools to each of the corporation's major stakeholders. This second edition has been thoroughly revised and updated and includes new content on personal values and Asian perspectives. It features lots of new cases and vignettes as well as updates of favorites from the first edition.