Author Description

This book shows you the daily steps, actions, processes, and considerations that go into developing a unique insight for a major company under tight timelines and intense scrutiny. You will get to see which data is used, why it was used, which data was discarded and why it was discarded. On a daily and weekly basis, you will see us use strategy considerations, engagement update reports, storyboards, analyses tools, strategy maps, client management tools and more, summarizing the best practices from ex-McKinsey, BCG et al., partners and our most successful clients, to help you solve mankind's most pressing problems. The book helps you learn the process to solve strategy and business problems like a strategy partner. You will get to see the numerous contradictions, nuances, and trade-offs that the highest-performing strategy thinkers face. You will learn how to make ethical and balanced decisions based on who is the client and who is not the client. The core of this book revolves around the daily guides to show you how the study is designed, planned, staffed, structured, and run, all the way from focus interviews to day-in-the-life-of studies to financial analysis, financial modeling, and case studies.