Author Description

<p>This Windows-based, easy-to-use commercial program is now available in an educational version, only from Prentice Hall. This software cannot be sold separately. This CD-ROM contains real sample plans to help you craft your own marketing plan. The software automatically assembles your text, tables, and charts into an easy-to-read report that you'll be proud to present. Links to the Web allow you to seek assistance and additional resources from useful business and market planning web sites. There is a complete user's manual contained on this CD-ROM, along with an online glossary. Package with any PH text.</p>