Author Description

MarketingPlanPro is the top-rated, step-by-step commercial software for creating and writing a winning marketing plan. This Windows-based, easy-to-use program is now available in an academic version that can be packaged with Prentice Hall texts at a substantial discount off the price of the commercial version. NOTE: This academic version is available only when shrink-wrapped with a Prentice Hall text. Standalone sales are not available through Prentice Hall.