Author Description

'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - <b><i>Neil Robinson, University of Salford <p></p><p></p></i></b><p>Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry. </p><p></p><p>Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including:</p><p></p><p>- equipment and design, </p><p>- planning </p><p>- marketing and PR, </p><p>- terminology </p><p>- legislation </p><p>- finance and budgeting </p><p>- technology </p><p>- sponsorship </p><p>- logistics </p><p>- the role of events tourism </p><p></p><p>Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.</p>