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Seminar paper from the year 2014 in the subject Sport - Sport Economics, Sport Management, grade: 1,3, Fairleigh Dickinson University, Metropolitan Campus, language: English, abstract: The following paper deals with the issue of diversity in the German football club Borussia Dortmund. First of all, the paper provides a general overview about the organizational structure of Borussia Dortmund, which is important for a full understanding of the aspects of diversity in the further course. The main part of this paper is a SWOT analysis. This analysis describes and discusses the strengths, weaknesses, opportunities and threats about diversity. Finally, the result of the analysis shows that the association has a good public image in case of diversity, but in reality there is a lot to do for making the club a real rule model in diversity.