Author Description

The Social Media Playbook for City and County Managers: Your Essential Guide to Effective Local Government Communication In The Digital Age<br/><br/>Do you struggle to connect with your residents, combat misinformation, and effectively communicate vital information in today's rapidly evolving digital landscape? Tired of social media marketing advice that doesn't fit the unique needs of local government? The Social Media Playbook for City and County Managers by Sam Toles offers a refreshingly practical and insightful roadmap specifically designed for local government leaders.<br/><br/>This isn't just another generic guide written by corporate marketers simply repurposed for the public sector. Author Sam Toles is a former elected Council Member and legendary media executive who ran social media platform Vimeo, led digital content for MGM Studios, and was Chief Content Officer at Bleacher Report (and House of Highlights). Having experience in both worlds, Sam understands the challenges and opportunities unique to local government, and pairs this with his unmatched corporate success on social media.<br/><br/>Most local governments are using social media incorrectly, leaving a void filled by misinformation.<br/><br/>Inside this essential playbook, you'll discover: Platform-Specific Strategies: Learn how to effectively leverage key platforms like Facebook, Instagram, YouTube and TikTok, including best practices for local government. Discover why Instagram and TikTok should be the priority and why YouTube is the "new TV" Building Your Social Media Team: Gain insights into defining roles and responsibilities, identifying essential skills and traits, and making informed decisions on how to leveraging existing staff versus hiring outside expertise. Crafting a Winning Strategy: Develop a clear, actionable plan using the author's CRAVE framework (Creative, Relevant, Achievable, Voice, Evolving). Learn how to set measurable goals, understand your audience beyond basic demographi