Author Description

Created by the continuous feedback of a "student-tested, faculty-approved" process with input from more than 250 students and instructors, CB4 uses a visually appealing, succinct approach, tear-out review cards for students and instructors, and a consistent online offering with CourseMate's eBook and interactive digital tools to focus on the core concepts and applications of contemporary consumer behavior as it's practiced today. This engaging solution is available at a value-based price with an exciting approach that's proven to increase retention and outcomes. Award-winning authors Babin and Harris cover essential consumer behavior topics through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. End-of-part cases highlight today's challenges while the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB4 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. Trust CB4 to bring consumer behavior to life for your students in an unforgettable presentation focused on their needs.