Author Description

<p><b>Stop pushing products--and start cultivating relationships with the right customers.</b></p> <p>If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the <b>Harvard Business Review</b> archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.</p> <p>Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:</p> <ul> <li>Figure out what business you're <i>really</i> in</li> <li>Create products that perform the jobs people need to get done</li> <li>Get a bird's-eye view of your brand's strengths and weaknesses</li> <li>Tap a market that's larger than China and India combined</li> <li>Deliver superior value to your B2B customers</li> <li>End the war between sales and marketing</li> </ul>