Author Description

In this ground-breaking book, Blue Array have compiled contributions from 26 leading in-house search engine optimisation (SEO) experts on topics ranging from successful case studies, getting things done when you have no formal authority, career advice, community building, and many more.<br> <br> An indispensable guide for in-house experts and SEO agency employees alike.<br> <ul> <li>The only published book in print dedicated to the in-house SEO pro</li> <li>Written for those working in-house, freelancers and agency side</li> <li>Co-authored by 26 of the world's leading SEO's</li> <li><b>All profits go to Samaritans - samaritans.org</b></li> </ul> <br> <br> <b>In praise of the book:</b><br> "As someone who has been on both sides (agency and in-house), I'm confident both groups will learn a lot about the world of in-house SEO by reading this book." - RICHARD NAZAREWICZ (Technical SEO Manager at the Wall Street Journal)<br> <br> "Covering a lot of ground from case studies to career advice, this book is a tour de force through in-house SEO." - ADAM WHITTLES (Head of SEO at AutoTrader)<br> <br> "If you are an in-house SEO, this book should always be an arm's length away. With case studies, tips and guides, it has everything you need." - ELI SCHWARTZ (Former Director of Growth and SEO at SurveyMonkey)<br> <br> <b>More information:</b><br> Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.