Author Description

Is SEO worth doing? This question is what many business owners have asked themselves over the years. We all use the internet to help us make decisions; we all turn to search engines to better educate ourselves and explore brands, businesses, products, and services. Sadly, this has left search engine optimisation in a place that seems at odds with life.<br/>And yet, despite the overwhelming evidence surrounding us, businesses still see search engine optimisation as a risk. An investment that might not pay off.<br/><br/>In this groundbreaking book, SEO specialist Andrew Holland turns the way we think about SEO on its head. Through 100 illustrated stories and essays, you will swallow the red pill and journey down the rabbit hole into SEO wonderland. Learning how to see and better explain the value of SEO to anyone in the process.<br/><br/>The Value of SEO is the book you’ll want to send to your prospects. It provides part education, part entertainment. The book doesn’t tell you how to do SEO but reminds you of why SEO is a must-do for any business that wants to matter to the people they seek to serve.