Author Description

The 50 Great Ideas series brings you the best, tried and tested ideas and tactics for the major social media platforms. Okay, SEO is not strictly social media, but social media has an increasingly important role to play. Search engine optimisation cannot be ignored by businesses in the 21st century and having a high-ranking site for relevant search terms can be of major benefit. Unfortunately, SEO can be confusing, challenging and costly if done incorrectly.We've broken down this potential minefield into 50 actionable ideas that anyone can implement. We also reduce the 'black box' element of SEO by explaining exactly how and why each tactic works.This book really is a must-read for budding digital marketers who aren't familiar with on-page and link-building SEO tactics.