<p><b>Learn from the leading resource on the latest inbound marketing techniques</b></p> <p>As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. <b><i>The Moz Blog</i></b> is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques:</p> <ul> <li>Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends</li> <li>Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization</li> <li>Focuses on leveraging existing platforms like social media sites and community for inbound marketing success</li> </ul> <p><i>Inbound Marketing and SEO </i>is a must-have for marketers in today's online world.</p>