Author Description

"Introduction to Media Production provides aspiring media producers with a comprehensive guide to production, helping you to understand the entire process of media creativity, beginning with the conception of an idea and audience considerations, through the preproduction, production, and postproduction processes, and finally to distribution and exhibition. Offering both hands-on instruction and theoretical information, readers learn about various forms of media, how to choose and make the best use of them, and the techniques used to create a media project. With an emphasis on the creative, aesthetic, and technical aspects of creating media, this new edition sheds light on why the reasonings behind production choices are as important as knowing how to push the right buttons and turn the correct knobs. Introduction to Media Production provides a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped the media industry. The digital revolution has exploded all the former techniques used in media production, and this book covers the completely restructured and newly formalized digital workflows at work today. Most important of all, readers will learn how to create (digital) media productions from start to finish. Featuring an easy-to-read format and detailed instructions, Introduction to Media Production is an indispensable resource for any media student or professional."--Jacket.