Providing the perfect balance of cultural and musical analysis, Rock: Music, Culture, and Business by Joseph G. Schloss, Larry Starr, and Christopher Waterman tells the full story of rock 'n' roll, from its earliest beginnings to today.DISTINCTIVE FEATURES* Balances the history of the music business and the impact of social and cultural movements on the story of rock* Enhanced coverage of contemporary rock music, including the impact of rap* Integrates lively pedagogy:--- Detailed listening guides highlighting the significant elements of more than forty key recordings--- More than 100 photos, many in full color--- Boldfaced key terms and a glossary* Robust support package:--- Instructor Resource CD containing a computerized Test Bank (978-0-19-975837-1)--- Companion Website (www.oup.com/us/schloss)