Author Description

<p>Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book:</p> <ul> <li>Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis</li> <li>Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption</li> <li>Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images</li> <li>Shows students how to combine approaches and methods to best suit their own research questions and projects </li> </ul> <p>An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. </p>