Author Description

<b><i>TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com<br><br>Marketing Research, 12th Edition</i></b> prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications—all in a macro-micro-macro framework to help students understand the big picture.